Guide for Transformative Tourism Best Practices

The guide is meant to be a facilitating tool for tourism stakeholders to adopt specific strategies that allow them make the needed steps to manage transformational and competitive tourism. It includes a set of measures that guides actors to achieve the compliance with the criteria and indicators performance used by the Ecuadorian Transformational Travel Alliance. The information is organized around the TTC’s Four Domains (introspection, bridging, expansion and integration).

Making a reality of transformational tourism entails adopting “best practices”, it means corrective or improved measures implemented in the transformative experience value chain. These practices are aimed at ensuring that the most possible positive impact is caused, that tourist shines from the center of the being, that experience quality is improved, that business development becomes more efficient, and therefore, sustainable development does as well.